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In any sector, the successful management of customers (whether these are clientsm beneficiaries, stakeholders or funders) can make or break an organisation.  This book is designed to give practical tools which are easy to understand and use.  This includes how to adopt powerful mindsets, starting with the point that a 'difficult customer' is simply another person who needs a solution to a problem.  It is essential reading for CEOs, managers and everyone who communicates with customers.