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Have you considered how you’ll be supporting your community with fun, healthy activities later this year? Whether it’s for residents or visitors, creating opportunities for outdoor exploration is a great way to inspire connection, fitness, and a deeper appreciation of your area’s history and heritage.

Why Self-Guided Trails Are the Perfect Solution

A self-guided walking or cycling trail is a fantastic way to encourage exploration of local highlights and hidden gems at a pace that suits everyone.

AT Creative’s self-guided trails app platform makes it simple for councils to create engaging walking and cycling tours of varying lengths and themes. With GPS-triggered trails residents and visitors can discover your community’s unique stories and landscapes—all while improving their physical and mental well-being. Your app can help promote local businesses too!

It doesn’t matter whether you want to create an audio tour, quiz trail or multimedia journey, it’s all possible with AT Creative’s app platform.

Success Stories from Other Councils

When Wellingborough Town Council launched the Wellingborough Town Trails app, Clerk Sally McLellan said:
“We went to many app providers with our brief, but only AT Creative really understood what we wanted and were able to provide a standalone app. What was best about them is that I didn’t need any technical knowledge to design our app.”

Similarly, Ross-on-Wye Town Council embraced the platform for its flexibility and user-friendly approach. Deputy Town Clerk Charlotte Reynolds shared:
“We were keen to have an app that allowed us to add additional trails and edit existing ones. AT Creative made the process easy to understand and provided training to ensure we felt confident managing the app. Users love the simplicity and have given us excellent feedback.”

The Health and Community Benefits

Walking is one of the most accessible forms of exercise, with proven physical and mental health benefits. Yet many people hesitate because they’re unsure where to go. By offering GPS-guided trails tailored to your community, you eliminate that uncertainty and open the door to enjoyable, active exploration.

Tools That Empower You

AT Creative’s self-guided trails platform is designed for ease of use—no technical expertise is needed. The analytics dashboard and trail feedback reports allow you to track key app performance indicators and understand what resonates most with your audience.

If creating a dedicated app feels like too big a step initially, you can start by publishing a trail on the Places and Trails app. This cost-effective option (from just a few pounds per month) lets you test your content and reach a broader audience through cross-promotion.

Take the First Step Today

By creating self-guided trails, your council can promote health, heritage, and community pride. Learn more about AT Creative’s self-guided trails app platform and the Places and Trails app at at-creative.co.uk/local-council-walking-apps.

Turn your community’s stories and landmarks into an engaging, healthy adventure for all!

To have an informal chat or book a short demo to see the app platform and content management system please contact Dan Boys – dan@at-creative.co.uk or 07800 799561.